10 ideas to engage (better) with your Facebook fans

10 ideas to engage (better) with your Facebook fans10 ideas to engage (better) with your Facebook fans

In the digital era we live today, it is essential for every brand to communicate with its customers via social media networks. Facebook is by far the most used; more than one billion people (1.400.000.000 as I am writing this) are active on Facebook these days – from their mobile or desktop, at their offices, homes or on their way.

And although these numbers give us a (strong) clue about social media power, there are still a lot of businesses that don’t take advantage of them – either by not having social media accounts at all, or by using them with no strategy (a massive 72% of small & medium sized businesses use social networks, but not as they should).

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