If you own or manage a Facebook page, then get ready to see a “small dip” in your page likes, as on March 12, Facebook will start removing “likes” from deactivated accounts.
In a blog post, Facebook says, “To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”
The aim of this update is to improve business results, by giving “businesses up-to-date insights on the people who actively follow their Page and making it easier for businesses to find people like their followers through tools like lookalike audiences.”
As the social network informs, page admins should expect to see a small dip in their number of Page likes. But you should keep in mind that these removed likes represent people who were already inactive on Facebook. All the accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. Of course, if a deactivated account is reactivated, the account will be re-added to a Page’s like count.