Midway Brand Identity
Midway is a fashion trading company in the field of men’s & women’s clothing, based in Thessaloniki, Greece. Its first shop opened in 1987; today there are two Midway shops -Midway Man & Midway Woman- benchmarks in the region as the places where fashion meets timeless style.
The design of the new logo was based on M+W, initial letters of Man + Woman and also for the composite brand name MidWay. The new, sophistacated brand identity was created along with variations & applications, such as garment label, pattern, graphics for the corporate website and more.
