Midway Brand Identity

Midway is a fashion trading company in the field of men’s & women’s clothing, based in Thessaloniki, Greece. Its first shop opened in 1987; today there are two Midway shops -Midway Man & Midway Woman- benchmarks in the region as the places where fashion meets timeless style.
The design of the new logo was based on M+W, initial letters of Man + Woman and also for the composite brand name MidWay. The new, sophistacated brand identity was created along with variations & applications, such as garment label, pattern, graphics for the corporate website and more.

ucme- advertising agency thessaloniki, brand identity, logotype, midwayucme- advertising agency thessaloniki, brand identity, logotype, midway
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dionTOURS & Red Elephant
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Maldives, barefoot luxury
Red Elephant
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Red Elephant
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Midway website
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Aggeliki Alexiadou
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Kathe Kouti Metrai
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Midway Brand Identity
Design & Branding
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Spoon
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Tepetzis Ioannis