Objective: Engagement and Awareness
Campaign Concept: To help generate awareness of the newly launched “Happy Movements Footwear” fashion shoes stores, Ucme developed this facebook contest app where people have been asked to vote for their favorite pair of fashion boots and enter sweepstakes to win it! Users were able to access the app via desktop, tablet or mobile. The campaign was designed to drive engagement while also creating awareness of the brand on Facebook.
Results: Over 150% Facebook Likes growth, 2500 shares and 220% page engagement growth.
